The president of the association, Roberto Ferretti, a former psychologist now in retirement, declares: “I run a B&B which is called “La Scentella”, located in Petritoli (FM), I am an enthusiast of country cuisine and spontaneous herbs. I am interested in the mediterrean diet and I try to promote it. I am also into the field of tourism that focuses on sustainability and relationships. I collaborate with a chain of local producers and facilities’ owners. We founded the Agritur-aso association with the aim of promoting the Valdaso area and the Marche region around the world through the “Marche in valigia” project (Marche in a suitcase)
During the Covid-19 pandemic, some of the members of the association created a new project online, the Staffettaciòcheciò (what it’s available) format, that is a relay race aimed at maintaining existing relationships and create new ones, by involving organizers and participants in an immersive virtual cooking experience based on ciocheciò shared values (to cook using what you have at the moment, km 0 seasonal and fresh ingredients).
The challenge took place on Facebook in April and May 2020. The organizers created a private Facebook group and each organizer invited his network of friends (people who met during the previous activities, hospitality, restaurants).
The success of this project has led to the book “La Staffetta di cucina ciocheciò. Ricette e storie dal mondo” (Receipts and histories from the world). This book contains recipes of 79 people, 49 of them coming from 14 Italian regions and the other 30 people coming from 15 countries in the world (4 continents).
The preface of the book is written by Benedetta Rossi, an important influencer who promotes the importance of km 0 cuisine through social media and a TV channel. She also comes from the Marche region and lives in a rural area which is enhanced by the combination of her receipts and the pictures and videos of the landscape.
“Dietro un piatto o una ricetta ci sono delle persone, c’è tutto un mondo, una storia, un territorio che avevamo dimenticato”